Brand colors & fonts for Breweries & Bars

Brewery and bar brands need to stand out on crowded shelves, tap handles and dimly lit menus, and leave room for playful label art.

Generate a brewery brand kit Free · no sign-up · tuned for breweries & bars
01

Three starting points

Generated for breweries & bars and checked for accessibility. Open one to make it yours.

01 Copper Kettle Brewing Small batch, big flavor.

Big Shoulders Display + Barlow

Condensed industrial strength. Breweries, trades and sports.

02 Hollow Pine Taproom Pull up a stool.

Bebas Neue + Rubik

The all-caps poster classic with a friendly body. Food trucks, sports and merch.

03 Tidewater Ales Brewed by the coast.

Cinzel + Raleway

Roman inscriptional capitals. Wine, hotels and heritage brands.

02

Choosing a brand for your brewery

Color

Amber, copper and hop greens feel crafted; a deep navy or black anchors the system. Treat the core palette as your frame, and let individual beer labels go wild within it.

Typography

Condensed industrial and vintage-inspired display fonts shine on cans and signs; make sure your wordmark survives at tap-handle size.

Common mistake

A brand that only works on one label style. Design your system so every new release still looks like it comes from your brewery.

Your brewery brand checklist

  • One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
  • Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
  • A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
  • Two fonts, no more. One with personality for headings, one built for reading.
  • A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.
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