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Clear Path Coaching
Find your next step.
Libre Baskerville + Karla
Bookish and trustworthy. Great for authors, coaches and consultancies.
Brand colors & fonts for Coaches & Consultants
For coaches and consultants, you are the brand. Your identity should feel like an extension of your personality and expertise.
Generate a coaching business brand kit
Free · no sign-up · tuned for coaches & consultants
01
Three starting points
Generated for coaches & consultants and checked for accessibility. Open one to make it yours.
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Mara Ellis Consulting
Strategy with heart.
Newsreader + Hanken Grotesk
A refined text-serif built for screens. Journals, publishers and thought leaders.
03
North Rise Leadership
Lead with clarity.
Fraunces + Inter
A soft, characterful serif over a workhorse sans. Warm, yet credible.
02
Choosing a brand for your coaching business
Color
Choose colors that match how clients should feel after working with you: grounded (earth tones), energised (warm brights) or clear-headed (cool blues). One signature color across your website, slides and social builds recognition fast.
Typography
Bookish serifs convey wisdom and depth; pair with a friendly sans for readability. Consistent fonts across slide decks and proposals look instantly more professional.
Common mistake
Changing colors and fonts for every launch or workbook. Consistency is what makes a solo brand feel established.
Your coaching business brand checklist
- One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
- Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
- A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
- Two fonts, no more. One with personality for headings, one built for reading.
- A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.