01
Common Ground Fund
Neighbors helping neighbors.
Public Sans + Public Sans
Government-grade neutrality and clarity. Nonprofits, civic and finance.
Brand colors & fonts for Nonprofits & Charities
Nonprofit brands must inspire action and earn trust, often on a tight budget across volunteer-made materials.
Generate a nonprofit brand kit
Free · no sign-up · tuned for nonprofits & charities
01
Three starting points
Generated for nonprofits & charities and checked for accessibility. Open one to make it yours.
02
Riverlight Foundation
Opportunity for every child.
Newsreader + Hanken Grotesk
A refined text-serif built for screens. Journals, publishers and thought leaders.
03
Open Hands Alliance
Together, we go further.
Lora + Nunito Sans
Gentle calligraphic serif for wellness, food and family brands.
02
Choosing a brand for your nonprofit
Color
Choose a hopeful, distinctive primary that’s easy to reproduce. Volunteers will use it in Canva, on banners and on T-shirts. Document exact codes in your brand guide so it stays consistent.
Typography
Free, widely available fonts make life easier for volunteers. A warm serif for storytelling plus a clear sans for information works well.
Common mistake
A complicated palette guarantees inconsistent materials. Two colors and one font pairing, used everywhere, beats a big system no one follows.
Your nonprofit brand checklist
- One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
- Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
- A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
- Two fonts, no more. One with personality for headings, one built for reading.
- A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.